A corporate identity guide provides direction, safety and inspiration for your brand. It defines the origin of the brand and gives definite parameters for consistency. It’s a source for co-coordinating all brand activity.
Its informative!
- The purpose of the corporate identity book is to guide management,your marketing team and advertising agencies of ‘the brand’.
- In contains in-depth overview of all aspects of the brand as well as insight into how the brand is marketed across various touch points.
- This information will help you select the right creative and ‘brand direction’ for your business.
- Expose you to relevant creative interpretation and guide you through all marketing and promotional activities you may encounter.
- It will also assist you in managing your advertising agency and will serve as an introduction, guide and template for your account team.
- It is key to remember that this is a guide, it can prevent a lot of rework and wasted time.
- It is designed to make your life simpler and to ensure that we build a great brand.
It’s consistent!
- As a brand grows, communicating a consistent corporate identity becomes even more important.
- A strong corporate identity will easily differentiate a brand/ company within a cluttered market.
- A corporate identity is an all encompassing look, feel and perception of the name, character, services and products that a company offers.
- Strong, consistent design elements and imagery within identity design will rely a favourite message and understanding about the brand. This consistency in communication is what good management is all about.
- In order to maintain top-of-mind awareness in a very competitive marketplace, a brand needs a strong and clearly defined personality. This personality extends to all facets of the communication mix.
It protects!
- This reference guide is designed to assist with the implementation and maintenance of your brands unified image and identity.
- And to protect it from incorrect or unprofessional usage that will result in an inconsistent image or affect brand quality perceptions.
It should be liberating and not restrictive!
- It covers the basic guidelines and provides a range of examples from which we can glean the direction needed to accurately represent the brand in any situation.
- Adhering to set of identity guidelines doesn’t mean we have to sacrifice creativity or originality.
- We encourage you to use the following directives as a working reference of all forms of visual communication in the future.